Project title/strong> Acquisition of two media houses and establishment of a platform company (Private Equity)

 

Company BV Deutsche Zeitungsholding GmbH, Berlin
Industry Newspaper publisher, media company
Revenues EUR 160m
Number of employees Approx. 800
Own area of responsibility Commercial division of Berliner Verlag Group, Berlin
Departments
  • Finance and Accounting (F&A)
  • Controlling
  • Reporting (IFRS)
  • Taxes
  • Procurement (printing plant Berlin Lichtenberg)
  • General Administration
  • Investor Relations/communication with various stakeholders (in particular: former shareholders, financial investors, banks)
Number of employees Management of 30 employees, thereof 5 Direct Reports
Background for the assignment Lack of internal expertise in a critical company phase
Situation within the company 1.) Berliner Verlag Group

  • East German newspaper and magazine publisher, founded in 1945, based in Berlin

2.) Hamburger Morgenpost Verlag Group

  • Hamburg tabloid newspaper (Mopo), founded in 1949, based in Hamburg

3.) Change of shareholders/M&A/company sales:
Sale of the Berliner Verlag Group (“BERLINER ZEITUNG”) in 11/2005 by Gruner + Jahr (Georg von Holtzbrinck) and sale of “Mopo“ in 01/2006 by Hans Barlach to an international consortium of private equity investors (VSS Capital Partners/Veronis Suhler Stevenson, New York; 3i Group plc, London; Mecom Group plc, London)

4.) Necessity to implement an acquisition vehicle as part of the “Buy and Build Strategy“ (BV Deutsche Zeitungsholding GmbH, Berlin)

Customer Shareholder Mecom Group plc., London
Autonomous role Commercial Director/CFO
Assignment 1.) Commercial support of the acquisitions

  • Review of comprehensive set of contracts regarding the acquisition of Berliner Verlag Group and Hamburger Morgenpost Verlag-Group:
  • Pre-Signing:
    • Non-Disclosure Agreements (NDA)
    • Letter of Intent (LoI); Memorandum of Understanding (MoU)
  • Conclusion of contracts:
    • Share Deal; Share Purchase Agreements/SPA
  • Main contact person for transaction advisors (these were, among others: PwC, KPMG, Clifford Chance, Allen & Overy, Latham & Watkins, Flick Gocke Schaumburg, Brunswick Group)
  • Moderation of the transition phase between “Signing“ (obligation transaction) and “Closing“ (fulfillment transaction)
  • Securing “Closing“, which means timely economic transition of the company, establishment of the agreed execution conditions, technical executions, accruals and deferrals, accounting issues, official permits and approvals
  • Creation of the greatest possible implementation security through effective cooperation with lawyers, auditors, tax advisors, management consultants and investment banks
  • Investor Relations: Close cooperation and direct communication with contractual parties (seller/former shareholder; purchaser/new shareholder) during the bridging period until “Closing“

 

2.) Development of the transformation agenda

  • Development, internal coordination and implementation of a comprehensive transformation program following the business combinations

3.) Post Merger Integration (PMI)

  • Implementation of the process of integrating assets, employees, business processes and corporate cultures in order to maximize the value of the mergers of companies involved
Measures
  • Transfer of the historically evolved group financial structure (actual) into the complex international acquisition structure (target) (post-closing); implementation of the target structure (“Target Architecture Model”/TAM)
  • Trusting cooperation with transaction advisors, auditors and tax and legal advisors to ensure the greatest possible implementation security
  • Carrying out various changes of company name as well as changes of legal form and mergers in accordance with the German Reorganization Act and the German Reorganization Tax Act
  • Corporate and tax restructuring, including profit and loss transfer and control agreements, tax group relationships (“New Tax Structure”) (“Bible of Documentation”)
  • Conversion of Group accounting from German GAAP (HGB) to IFRS
  • Development of meaningful IFRS reporting for shareholders and financing banks
  • Management of the risks of non-compliance with agreed financial covenants from the sale and purchase agreements (SPA), in particular monitoring of the performance indicators EBITDA, NWC and Cash
  • Communicating all financial results, measures and projects to all stakeholders
  • Preparation and co-organization of Supervisory Board Meetings with shareholders and bank representatives (syndicated banks)
  • Implementation of a participation program for company management and various executives (Sweet Equity Management Team)
  • Decoupling of intragroup services of the former shareholders, in particular Gruner + Jahr (unbundling)
  • Implementation of new functions such as treasury and central purchasing; consolidation of administrative offices
  • Establishment of a shared service center (SSC) for finance; integration of all subsidiaries
Achieved results/outcomes 1.) Timely completion of the company acquisitions

  • Supporting the successful completion of company acquisitions by the closing date (fulfillment of closing conditions), ensuring the scheduled transfer of company shares to investors.

2.) Establishment of a platform company

  • Successful establishment of a platform company (“BV Deutsche Zeitungsholding GmbH, Berlin”) and correct implementation of the “buy and build strategy”.
  • This created the basis for future competitive advantages (cost savings, synergies) as well as further expansion and value creation.

3.) Implementation of the “Target Architecture Model“ (TAM)

  • Successful business combination in the target structure (“Target Architecture Model”; TAM).
  • This created a uniform, efficient organization and increased the value of the new company by merging corporate cultures, systems and processes.
Special features of the project
  • Political debate in Germany with a large media presence (“grasshopper debate”)
  • Enormous pressure, especially in terms of time; no English language skills in the Finance Team (East Berlin)